What is SEO in Marketing?



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Category: Lifestyle

Have you ever thought about how many web pages – not websites, but individual webpages – exist on the internet today?

According to the folks at WordPress, more than 2 million new webpages are published on WordPress platforms around the world each and every single day – and that’s just on WordPress!

To put it bluntly, there are billions and billions (maybe even trillions) of individual pages out there on the internet today covering a wide range of different topics and subjects.

The fact that you can find the most relevant information you need in just a few seconds with the help of search engines like Google is nothing short of a modern miracle, and it’s one we take for granted every time we punch in a search string.

As a small business owner, though, especially in the middle of the most competitive business environment that’s ever existed – like the one we are living in right now – you need to find ways to maximize your online traffic through the power of SEO marketing.

Below we dig a little deeper into the importance of SEO as a marketing tool and why you need to squeeze every drop of leverage out of this organic traffic generator going forward.

SEO Marketing is Critically Important for Online Success

It’s impossible to have any real success in business without developing effective marketing strategies, and today if you don’t have a strategy for maximizing your online efforts you are going to lose out big time to competitors that have fine-tuned their SEO.

People today are turning to the internet more than anything else to find new products, to find new services, and to find new places to spend their money – even if they are looking for physical locations very much “off-line”.

According to the folks at Net Market Share 75% of ALL internet searches are conducted through Google. On top of that, the very first five results for those searches are responsible for 67% of all clicks.

What’s this mean for you when it comes to SEO marketing?

Well, it means that a huge portion of your potential customers are using platforms like Google to find your products and services – but it also means that if your website doesn’t show up in the first five results for relevant keyword strings the odds are pretty good that their money is going directly to your higher placed competitors.

The beautiful thing about search engine optimization as far as marketing is concerned is that you can put in the heavy lifting yourself without spending a lot of extra money along the way, you can do this by hiring companies such as Dynamics Digital building up your rankings organically – and cementing them in place with ongoing work – while enjoying the benefits of your labor for years and years to come (so long as you hold those top spots).

On top of that, people trust organic search results far more than they trust paid advertising links – and it isn’t hard to see why.

Organic results feel like something that they sort of stumbled across as opposed to something that was shoved in front of their faces, even if you worked very hard to implement SEO strategies to get those organic links in front of their eyeballs all the same.